Add some color to your shoes

Women have every chance in the world to show who they are or who they want to be, through the use of make up, clothes and accessories. For men, the options are definitely more limited, especially if you are going for a more classic look. You basically have to work with what you already got.

So isn´t it strange that we so far have not taken a second look at our shoe laces?

In the spring of 2015 Ampersand Laces launched in Sweden. Behind the brand we find Daniel Olsson and Fredrik Nilsson, two childhood friends who by coincidence found out how much notice people actually pay to shoelaces when they stand out from the crowd.

”We were on our way to a bar in Stockholm one night, when I pulled a shoelace to my brand new shoes. I had to borrow another set of laces in a bright red color from Fredrik. Once at the bar people came up to us to comment on and compliment the laces. That was when we got to talking about how an every day item like shoelaces says more about us than we give it credit for, and especially how much it shows when you dare to break the conventions”, Daniel says.

”With Ampersand Laces we want men to dare to add more to their shoes. Color, Personality and Style. That was the reason that we named our brand Ampersand (&). By adding some flavor to shoes that are already beautiful, it will make them even more smashing”, Fredrik adds.

Terms & Conditions

Terms & Conditions
This page contains the terms & conditions. Please read these terms & conditions carefully before ordering any products from us. You should understand that by ordering any of our products, you agree to be bound by these terms & conditions.

By placing an order at Ampersand Laces, you warrant that you are at least 18 years old (or have parents’ permission to buy from us) and accept these terms & conditions which shall apply to all orders placed or to be placed at Ampersand Laces for the sale and supply of any products. None of these terms & conditions affect your statutory rights. No other terms or changes to the terms & conditions shall be binding unless agreed in writing signed by us.

Personal Information
All personal information you provide us with or that we obtain will be handled by Ampersand Laces as responsible for the personal information. The personal information you provide will be used to ensure deliveries to you, the credit assessment, to provide offers and information on our catalog to you. The information you provide is only available to Ampersand Laces and will not be shared with other third parties. You have the right to inspect the information held about you. You always have the right to request Ampersand Laces to delete or correct the information held about you. By accepting the Ampersand Laces Conditions, you agree to the above.

Force Majeure
Events outside Ampersand Laces’s control, which is not reasonably foreseeable, shall be considered force majeure, meaning that Ampersand Laces is released from Ampersand Laces’s obligations to fulfill contractual agreements. Example of such events are government action or omission, new or amended legislation, conflict, embargo, fire or flood, sabotage, accident, war, natural disasters, strikes or lack of delivery from suppliers. The force majeure also includes government decisions that affect the market negatively and products, for example, restrictions, warnings, ban, etc.

All products remain Ampersand Laces’s property until full payment is made. The price applicable is that set at the date on which you place your order. Shipping costs and payment fees are recognized before confirming the purchase. If you are under 18 years old you must have parents’ permission to buy from Ampersand Laces.

All transfers conducted through Ampersand Laces are handled and transacted through third party dedicated gateways to guarantee your protection. Card information is not stored and all card information is handled over SSL encryption. Please read the terms & conditions for the payment gateway choosen for the transaction as they are responsible for the transactions made.

Local Taxes
Please note that local charges (sales tax, customs duty) may occur, depending on your region and local customs duties. These charges are at the customers own expense.

Additional Information
Ampersand Laces reserves the right to amend any information, including but not limited to prices, technical specifications, terms of purchase and product offerings without prior notice. At the event of when a product is sold out, Ampersand Laces has the right to cancel the order and refund any amount paid in the best way. Ampersand Laces shall also notify the customer of equivalent replacement products if available.

Get in touch: [email protected]

Frequently Asked Questions

Do you ship internationally?

Yes, of course!

How long will it take to get my package?

Your order will be shipped once your payment has been confirmed, and the total balance is paid in full. Your order is delivered via the Swedish Post via standard handling.

STANDARD – Your order is shipped once your payment has been confirmed. Using PayPal this is usually direct as your order goes through. Generally standard shipping takes 2-4 business days. No tracking is included. Standard shipping is FREE on all orders over a total of 100 sek.
For orders under 100 sek, standard shipping costs 6 sek.
We cannot accept responsibility for orders damaged in transit or lost when using STANDARD shipping as tracking is not provided.


International orders are delivered via Air Mail and will be shipped once your payment has been confirmed, and the total balance is paid in full.

Shipping costs are flat rate per order. Free shipping is not offered for international shipping.

Delivery times vary depending on the country and Customs issues. You may be responsible for import duties and taxes on your international order. We recommend that you contact your local Customs office for additional information.

What if I want to return my order?

Our Return Policy in short
• Contact Ampersand Laces before returning any items.
• You can return the product within 30 days of delivery.
• The product must be in new condition.
• To avoid any Customs charges please clearly mark the package ‘RETURNED GOODS’.

Return Policy
Please contact Ampersand Laces at [email protected] before returning any items.

It is appropriate that the consumer controls the delivery to verify that this is accurate and error free. At the complaint, the customer contacts Ampersand Laces and gives information relevant and the reason for complaint.

Return Conditions
You can return the product within 30 days of delivery. The product must be in new condition. If the product is ruined or used the product shall not be refunded. Make sure to include contact information with the return and if possible, please provide us with a tracking number. Ampersand Laces suggests you get a receipt and a package ID for the return from the delivery service, as it makes it easier to follow the return shipment if needed.

Ampersand Laces will make a refund of eligible returns. If you paid by invoice, we will need a bank account number to transfer the money back to. The easiest way is to e-mail it to us along with a brief description of your case.

Returning A Package
If a returned item is shipped international, please clearly mark the package ‘RETURNED GOODS’, to avoid any Customs charges. Ampersand Laces is NOT responsible for any return Customs charges made. Any charges incurred are the responsibility of the customer.

Who should I to contact if I have any questions?

Just drop us an e-mail to [email protected] and we will get back to you as soon as possible

What is your Cookie Policy?

Ampersand Laces uses cookies according to the new Electronic Communications Act, which came into force on 25 July 2003. A cookie is a small text file stored on your computer that contains information that helps the website to identify and track the visitor. Cookies do no harm to your computer, consist only of text, can not contain viruses and occupies virtually no space on your hard drive. There are two types of cookies: “Session Cookies” and cookies that are saved permanently on your computer.
The first type of cookie commonly used is “Session Cookies”. During the time you visit the website, our web server assigns your browser a unique identifier string so as not to confuse you with other visitors. A “Session Cookie” is never stored permanently on your computer and disappears when you close your browser. To use Ampersand Laces without troubles you need to have cookies enabled.
The second type of cookie saves a file permanently on your computer. This type of cookie is used to track how visitors move around on the website. This is only used to offer visitors better services and support. The text files can be deleted. On Ampersand Laces we use this type of cookie to keep track of your shopping cart and to keep statistics of our visitors. The information stored on your computer is only a unique number, without any connection to personal information